Cooking up great book buzz: a fantastic marketing experience

Over on Writer Unboxed, I’ve had a post published which is about the wonderful experience I’ve been having, working on the marketing of A Hundred Words for Butterfly with the wonderful Spineless Wonders team. It’s been one of the best book marketing/publicity experiences ever, and in this post I wanted to pay tribute to the team and their inventiveness, imagination, passion and sheer hard work, as well as describe in detail what we did.

Here’s a short extract:

In Australia, Spineless Wonders are known and highly respected for their innovative and dynamic approach to publishing, and their marketing strategy for all their books and events has always been focused on imaginative community engagement. And as we worked on our plan for the marketing of A Hundred Words for Butterfly, that engagement became more important than ever, because a large number of Australians, including but not only in our two biggest cities, Sydney and Melbourne, were (and still are) in lockdown due to an outbreak of the Delta strain of Covid19. (All of us working on it were in that boat). So it was even more crucial to come up with great ideas for activities that would offer people something fun, exciting and creative to do even when they were stuck in lockdown. After much discussion, we decided on three main themes/prongs for these.

You can read the whole post here.

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